Category: Archive

20 YEARS IN THE MAKING.
AVAILABLE TODAY—LABOUR DAY, 2021

OBRA + SIX EIGHT SEVEN SIX

To highlight the importance of workers’ rights worldwide and to celebrate the work of the men and women essential to their business, OBRA and Six Eight Seven Six  launch their collaboration on Labour Day.

With a cult following amongst industry insiders, Six Eight Seven Six delivers immaculately tailored utilitarian apparel since 1995. Their garments seamlessly blend tradition and innovation, influenced by a slightly anarchist mindset.

OBRA, on the other hand, a young brand, is slowly redefining notions of what vulcanized footwear should be. That is: Comfortable, ethically made, environmentally sound, and of the highest quality. In contrast to Six Eight Seven Six rebellious penchants, OBRA brings with it a persona defined by NYC’s Lower East Side of the mid-nineties andW early oughts.

The two brands take great pride in the quality craftsmanship and manufacturing integrity that goes into their product. These traits, values, and a 20-year connection between their founders, made the brands’ collaboration inevitable.

OBRA + SIX EIGHT SEVEN SIX – THE SNEAKERS

Imagined and designed by Kenneth MacKenzie in London.
Manufactured to spec by OBRA in Brazil.

“The sneakers take a cue from the brutal concrete tones of the Brunswick Centre, home of Six Eight Seven Six and the designers’ friend: Pantone, which began in New York City, OBRA’s turf.” — Kenneth MacKenzie

Kenneth  MacKenzie took full advantage of the color blocking opportunities made possible by the sneaker’s multiple layers of rubber. The result is sneakers that reflect Six Eight Seven Six’s honest design sensibility. The designer’s final use of grays and blues complements the OBRA Low Full Cap sneakers with the same casual yet sartorial execution characteristic of Six Eight Seven Six

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Photography : Daniel Jenkins / Purposeful Activity

Film : Kit Lawrence / Body Beat Ritual